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Sprintexx Advertising Technology: Merging Data, Creativity, and Precision Advertising


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Backed by Janus Koncepts Advertising, Sprintexx Advertising Technology revolutionises modern advertising. In today’s fast-paced digital world, advertising is not merely about reach, but about meaningful relevance. Brands now require accurate targeting, real-time insights, and accelerated performance. This is the space Sprintexx dominates.

As the integrated ad-tech division of Janus Koncepts Advertising, Sprintexx blends advanced technology with deep marketing experience to deliver advertising that is intelligent, transparent, and consistently effective.

At the helm is industry expert Mr. Jai Sognai, a pioneer with more than 30 years of digital experience, whose leadership has guided Janus Koncepts into a trusted name in integrated marketing for over two decades. Sprintexx embodies his next big leap—creating a single ecosystem of brand strategy and modern ad-tech.

Why Sprintexx Ad-Tech Stands Apart


Sprintexx is a full-fledged advertising partner, managing everything from initial awareness to customer lifetime value. What sets us apart is our ability to integrate:
? Actionable Data Intelligence
? Real-time Optimization
? AI-powered Audience Targeting
? Story-led Creative Strategy
? Multi-channel Campaign Execution

This blend allows brands to gain visibility, memorability, and measurable action.

Omnichannel Engine for Full-Funnel Advertising


1. Brand Marketing
We use integrated paid campaigns and strategy to build recognition and loyalty—effectively setting the stage for long-term growth.

2. Performance-Focused Digital Campaigns
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All fine-tuned for higher returns.

3. Intelligent Data-led Ecosystem
Sprintexx is a analytics-based platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—reaching them where, when, and how they are most responsive.

4. Social & Influencer Marketing
Impactful engagement through creators and communities on:
? Instagram
? YouTube
? LinkedIn
? Emerging platforms
We combine credibility and reach to drive conversations and conversions.

5. Smart TV and OTT Brand Campaigns
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, ensuring branded storytelling reaches high-value households at scale.

6. Emotion-Led Brand Content
Every strong brand is built on strong storytelling. We craft creative brand experiences designed to drive engagement and brand resonance.

7. Adaptive Ad Optimization
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
Sprintexx AI Marketing ? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to improved engagement and stronger performance.

Distinct Advantages of Sprintexx Ad-Tech


? India’s Largest Deterministic Audience Dataset
Access through partnerships with RailYatri, PolicyBazaar, Mobikwik, Freecharge, Venmo, copyright, RuPay, CashKaro, Thomas Cook, Apollo, Travel Buddy, and more.

? We Reach Users Where They Are
While closed ecosystems rely on inbound traffic, Sprintexx proactively reaches audiences across the open internet—enhancing reach with precision.

? Original Equipment Manufacturer Targeting
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme

? Seamless Media Data Deployment
We activate insights across owned and partner channels—offering complete flexibility.

? Integrated DSP with Programmatic Precision
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting

? AI-Powered Audience Segmentation
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns

? Fully Transparent Operations
We support all third-party trackers—delivering measurable accountability.

Reasons to Choose Sprintexx


Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Data-Driven Insight
? Creative Innovation

Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value

And above all, our commitment to results, integrity, and innovation.

Guiding Force Behind Sprintexx


Mr. Jai Sognai, with more than 30 years of marketing mastery, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding

His vision ensures Sprintexx stays future-ready in the rapidly evolving digital ecosystem.

Designed for Tomorrow’s Advertising


Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI

As technology and consumer journeys evolve, Sprintexx remains committed to intelligent, open, and outcome-driven advertising.

Final Thoughts: Advertising Reimagined


Whether your goal is achieving awareness, performance, and growth—Sprintexx Ad-Tech is your ally in intelligent, tech-powered marketing.

Sprintexx Ad-Tech — Driven by Janus Koncepts.
Where Data Drives Insight.
Where Creativity Drives Action.
Where Tech Empowers Success.

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